[lubuntu] installed lubuntu 13.04, boots straight to Windows 7

Well I thought I had this figured out but it is not working as intended.

I am trying to install Lubuntu 13.04 alongside Windows 7 (which is already installed on my ASUS laptop) on the single internal HDD. I backed up my system, and even ran BootInfo off the latest boot-repair-disk:

http://paste.ubuntu.com/5997315/


Notice down at the bottom it says "EFI detected". I had the partition table setup and everything looked okay. I installed Lubuntu 13.04 from CD, installing the boot loader on /dev/sda1, the partition identified as the EFI partition (was that the wrong thing to do)?

Now when I power on the system, it boots straight to Windows 7. Clearly I was expecting a GRUB menu. Here is BootInfo taken after the Lubuntu install:

http://paste.ubuntu.com/5997315/


I know my way around SysV Unix, Solaris and Red Hat pretty well. I am still learning Ubuntu/Lubuntu but have been using it for about 3 years.

UEFI is new territory for me, although I have read most of the docs on these forums about UEFI and Ubuntu installs. Any help being able to get the system to dual boot Win7 + Lubuntu would be appreciated.

Thanks.

PS - In case I was not clear, I have not ran "Recommended Repair" from the boot-repair-disc yet, only BootInfo.